Psyche: This is how we make ourselves happy and satisfied - just indulge in something for no reason

How often does it make you happy? Image: shock - fotolia

Buying something for no specific reason can make you happy

Last year, a study came to the conclusion that, despite all the problems in the world, the widely discussed dissatisfaction with domestic politics and a growing gap between rich and poor, most Germans are still happy. But what can actually make people happy? Among other things, when you pamper yourself with a purchase without having a specific reason. This has been shown in a new study.


What can make us happy

Being healthy and happy is at the top of most people's lists when it comes to what to expect in life. Both often go hand in hand. But what is happiness? Often it is very simple circumstances or things that can contribute to it. Exercise makes some people happy, others are more likely to benefit from chocolate. In addition, scientific research has shown that generosity makes us happier. Apparently giving, but also giving presents to oneself, contributes to happiness, as scientists are now reporting.

There are many things that can make us happy. For some it's nice moments, for others it's more material. A study has shown that it makes some people happy when they buy something for no specific reason. (Image: shock /

Pamper yourself with a purchase

According to new scientific knowledge, many consumers are happier when they pamper themselves with a purchase without having a specific reason to do so.

This has been found out by a team of scientists from the field of marketing under the direction of Prof. Francine Espinoza Petersen from ESMT (European School of Management and Technology) Berlin.

The experts' results were published in the "International Journal of Research in Marketing" magazine.

Indulge in something for no reason

According to an EMST announcement published by the “Informationsdienst Wissenschaft” (idw), the researchers carried out a series of studies that examined the emotional reactions and subsequent feelings of happiness of consumers after indulgent purchases.

According to the information, previous research assumed that customers who have a reason to indulge themselves are happier after making such a purchase.

However, this is not the case for buyers with low self-control. Instead, they are happier when they pamper themselves for no reason.

Consumers with a lot and little restraint

In one of the studies with 175 test persons, the scientists researched the presumed feeling of happiness before buying, the actual feeling of happiness after buying, and long-term satisfaction with the product.

It found that consumers with high levels of self-control were happier when they had a reason to pamper themselves.

But those who had low self-control were happier when they had enjoyed for no rational reason.

According to the scientists, consumers with a high degree of self-control are usually more rational and disciplined and therefore value the thoughtful enjoyment.

Consumers with little self-control, on the other hand, are more relaxed and are looking for spontaneous enjoyment. (ad)

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